The project was to be the jewelry brand’s first flagship store located in Omotesando Hills, the high-end cultural / commercial complex.
Their minimal-yet-edgy jewel pieces often draw their design inspirations from patterns & shapes honed by nature – like claws of insects or thorns of the plants that inhabit the deepest rainforests. The aim of the project was to create a space that was simple enough so that the jewels take the center stage, yet at the same time allude to the brand’s underlying vibrant motifs.
The store – located along the site’s famous long spiralling corridor – has no clear facade. Instead, the sculpted wall and the display cases embedded into them invite & lure shoppers; rather like when curiosity leads you into an off-street alleyway, or the sound of the flowing stream drawing you to the river.
Inside, the space feels a little like the inside of a valley, with the sculpted stucco walls are angled to open towards the ceiling, and the glint from the epoxy floor is like the stream under the moonlight.