Studious is a “select shop”-style fashion boutique with 27 stores around Japan and beyond. Since their inception 10 years ago, they have specialized in discovering & promoting Japan-made fashion through their selection of designers and brands, symbolized in their now famous slogan “From Japan to the World.” DAIKEI MILLS was brought on to remodel their flagship store in Harajuku; the location of their very first store.
Given the store’s status as the centerpiece of the Studious brand, the approach DAIKEI MILLS took with this project was to accentuate / emphasize the merits of the store & location, rather than entirely remodeling the space from scratch.
The spacious wooden deck that leads up to the entrance now surrounds the entire premise in the shape of one long, connected steps. Entrance door itself has been boldly simplified to a single large glass panel which stays fully open during business hours.
Inside, the use of white and concrete has been continued and made simpler, with even less