DAIKEI MILLS was brought into design the grand entrance of the newly-elected office building of avex, the Japanese music / entertainment giant.
This brand new 17-storey office in Aoyama is both the testament of their successes during the last 30 years, and their forward-thinking vision going into the future. Given the large-scale nature of the project, the project presented a change in working style for DAIKEI MILLS since the project was collaborative in nature.
As you enter the building and climb towards the elevated entrance, all attention is drawn to the metal object in the shape of avex “a.” DAIKEI MILLS took the company’s new logo – designed by Tomato of London – and reimagined it in a three-dimensional rendering. The complex shape is made up of carefully contoured sheets of stainless steel, pieced together to precision.
The metal sculpture is both intricate in detail and bold in its distinct presence, while fulfilling the functional purpose of being a greeting counter for incoming guests. The technology and craftsmanship required to pull this off is rare to come by, and this particular piece was brought to life by made-to-order metalwork specialists KIKUKAWA.